Grandlife Rewards Thank You for Your Loyalty

Dear Guest,

Thank you for being a GrandLife Rewards member and for your continued loyalty throughout the years. We will be closing our GrandLife Rewards program as of February 8, 2021. We would like to encourage our loyal guests to book directly through our websites and by signing up for Members Only rates (links below!). Members Only rates will give you access to our Best Available Rates and Offers.

Please note, we stopped awarding points as of January 1, 2021. Please feel free to redeem any points accrued to date by emailing All points redeemed must be USED prior to June 30, 2021.

We look forward to welcoming you back to Soho Grand and The Roxy Hotel New York in 2021.


Soho Grand & The Roxy Hotel New York

Best Rate Promise
Soho Grand Hotel

310 West Broadway
New York, NY 10013

(212) 965-3000
The Roxy Hotel New York

2 6th Avenue
New York, NY 10013